Ikigai, Made in Britain

Wed, 06 May 2026 12:00:00 +0300

Yesterday a Hebrew-language Instagram carousel by the Israeli self-help account @danielmorad_1 told its readers that “the third principle of Ikigai” is Jōnetsu — passion. The post lays out a numbered hierarchy: Spark (התלהבות רגעית, momentary excitement), Burning (מסירות, devotion), and Core (התמזגות, fusion — Flow). The framing is unmistakable: this is presented as Japanese tradition, with Japanese kanji and a numbered system attributed to the wisdom of Japan.

Japanese-Philosophy on Asians in Israel - Community, Jobs, Events

Ikigai, Made in Britain