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Advertising Policy

·859 words·5 mins
Maya Sasson
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Author
Maya Sasson
Editor of Asians in Israel. Writes about the Asian diaspora communities in Israel — Thai, Filipino, Chinese, Japanese, Korean, Vietnamese, Nepali — their workplaces, restaurants, embassies, and the practical mechanics of living here. Maya Sasson is the pseudonym used by the site’s editor; corrections and editorial correspondence go to editor@asiansinisrael.com.
Table of Contents

This page sets out how Asians in Israel handles paid placements, sponsored content, and the relationship between commercial revenue and editorial decisions. It complements the editorial policy and the advertising rate card.

If you are a reader: this page tells you exactly what an advertiser can and cannot buy on this site, and how to spot sponsored content. If you are an advertiser: this is what you are agreeing to when you buy a placement.

What we sell
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The full price list and formats sit on /advertise/. In summary we sell:

  • Directory tier upgrades — “Verified” and “Featured” placement in the business directory.
  • Sponsored posts — articles we write about an advertiser’s business, event, product, or campaign.
  • Newsletter slots — one sponsor slot per newsletter send.
  • Custom partnerships — co-branded series, embassy-supported coverage, event partnerships negotiated case-by-case.

All prices are quoted in shekels ex-VAT. We are registered with Israeli tax authorities as עוסק מורשה and issue a proper חשבונית מס/קבלה on payment.

Editorial firewall
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The hard rule: buying a placement does not buy editorial coverage, removal, or favourable framing.

Concretely:

  • We will not write sponsored coverage that we believe to be factually misleading. If we cannot honestly write what the advertiser wants written, we refund the deposit and decline the placement.
  • We will not remove or edit existing editorial coverage in exchange for sponsorship. This includes critical reviews, news items, or directory listings. If a business is unhappy with what we have written, the route is the corrections process, not the advertising contact.
  • We will not change a “Free” directory listing’s category, hours, or description on payment alone — only on owner verification. The Verified tier exists precisely to make owner-submitted updates auditable.
  • A directory tier upgrade does not move a business higher in editorial guides (e.g. the cuisine clusters). Inclusion in guides is editorial; the directory is commercial.

How sponsored content is disclosed
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Every sponsored post carries:

  • A “Sponsored” label at the top of the post, before the headline.
  • The advertiser’s name in the post body.
  • The same byline conventions as editorial posts (named author, dated, with corrections route). Sponsored posts are not anonymised.
  • A sponsorship: true flag in the post’s metadata, used by the templates and by anyone querying the content programmatically.

A Featured-tier directory upgrade is marked with a “Featured” badge on the directory card and on the directory entry page. A Verified-tier upgrade is marked with a “Verified” badge. No other directory-tier indicators exist — the absence of a badge means a free listing.

If you see commercial content on this site that is not disclosed as above, that is a bug, not a policy — please flag it to editor@asiansinisrael.com so we can correct it.

What we will not run
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  • Political advocacy of any kind, including positions on Israeli–Palestinian, Taiwan–China, or any other contested topic. This applies whether paid or unpaid.
  • Anti-community content — material that disparages any of the diaspora communities we cover, or that mischaracterises a community for commercial gain.
  • Health, financial, or legal advice presented as factual when it is not verifiable.
  • Cryptocurrency, MLM, casino, or adult-services placements.
  • “Cosmetic” verification — we will not sell a Verified badge to a business we cannot confirm is operating. The Verified tier requires that we can confirm the business is open, where it claims to be, and run by who it claims to be.

Conflicts of interest
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The editor has no equity stake, employment relationship, or family relationship with any advertiser on this site. If that ever changes for a specific advertiser, that conflict will be disclosed in any post we write about them, and on the directory entry.

The site itself does not accept investment from advertisers, embassies, political parties, or governments. Revenue comes from advertising as listed above, plus optional reader support.

Refunds and take-downs
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  • If a paid placement has not yet gone live and you change your mind, we refund the full payment.
  • If a placement has gone live and is materially different from what was agreed, we revise it free of charge or refund pro-rata.
  • We reserve the right to take down a placement that turns out to violate this policy after it has gone live, with a pro-rata refund.

Data we hold on advertisers
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For each advertiser we hold: the business name and contact details, the placement type and price, the invoice details required for Israeli tax compliance, and any creative materials supplied. We do not share this data with third parties except where required by Israeli tax law. Advertisers can request a copy of their record or its deletion (subject to tax-record retention requirements) by emailing editor@asiansinisrael.com.

Reader feedback on commercial content
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If you see commercial content on this site that you think is misleading, undisclosed, or inappropriate for our community, email editor@asiansinisrael.com. We log every such report and respond within five business days. Patterns of complaints — for example, multiple readers flagging the same advertiser — trigger a review of that advertiser’s placements.

Contact
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Related: editorial policy · methodology · advertising rate card · editor’s page

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