Meorah Ha-Me’ir (하 수혜) is a remarkable example of how diverse backgrounds can enrich the Jewish community. As a Korean-American-Israeli religious entrepreneur and creative director, she has dedicated her career to making Judaism more accessible through digital media and creative projects.
Professional Background#
In 2019, Meorah was serving as CEO and Creative Director of a Boston-based agency, but despite her professional success and access to major brands and opportunities, she found herself spiritually depleted and burned out. This pivotal moment led her to leave the corporate world entirely, immersing herself instead in Jewish life and learning about emunah (faith).
Following this spiritual transformation, she redefined herself as a “Jewish Creative” and launched personal projects aligned with her mission to engage and support the Jewish world. She founded BARA Worldwide, a non-profit organization whose primary goal is to break down cultural barriers around Torah-observant Judaism.
Creative Ventures and Content Creation#
Meorah is also the founder of House of Judah™, a Jewish streetwear brand that reflects her unique position as a Korean-American Jew. Her approach to Jewish engagement centers on bridging mainstream culture with traditional Jewish lifestyles.
She maintains a YouTube channel with over 3,000 subscribers, where she creates vlogs discussing Torah, Jewish law (halachic matters), and her daily experiences as an observant Jew. Her content is characterized by remarkable candor and authenticity - she openly shares her mistakes and learning experiences, from struggling to assemble a schach (sukkah covering) to admitting when she breaks halachic law. This honest, non-judgmental approach makes her content particularly relatable and accessible.
Current Focus#
Now living in Israel, Meorah continues her work as a religious entrepreneur and creative director. Rather than proselytizing, her mission focuses on creating digital content that educates young Jews - both observant and secular - by meeting them where they already spend their time: in digital spaces. She actively seeks partnerships with organizations that share her vision of making Jewish learning and practice more accessible to contemporary audiences.
Her journey from corporate burnout to spiritual fulfillment in Israel represents a unique path of Jewish identity exploration and community building that bridges Eastern and Western cultures.
Learn more about Meorah’s work at hameorah.com and watch her YouTube content to see how she’s making Judaism more accessible in the digital age.