In the bustling heart of Tel Aviv’s Carmel Market, a unique story of cultural adaptation and business growth unfolds. What began as a single, modest shop catering specifically to the culinary needs of Thai and Filipino migrant workers has blossomed into East & West, Israel’s leading chain of stores dedicated to Asian food and cookware.
Origins and Early Days#
East & West’s journey commenced with a clear mission: to provide a taste of home for migrant workers from Thailand and the Philippines who found themselves in Israel. These early customers were seeking familiar ingredients and products that would allow them to recreate the flavors of their native cuisines. The store’s initial location in the vibrant Carmel Market served as the perfect starting point, nestled within a community that valued diverse culinary experiences.
Evolution and Expansion#
Over the years, East & West has undergone a remarkable transformation. While maintaining its commitment to authentic Asian products, the chain has expanded its reach to major cities across Israel. This growth reflects not just business success, but a broader cultural shift – Israelis themselves have developed a growing appreciation for Asian cuisine.
The stores now serve a diverse clientele that includes:
- Israelis who have discovered the joy and convenience of Asian cooking
- Travelers who have experienced Asian flavors abroad and wish to recreate them at home
- Cooking enthusiasts eager to experiment with new culinary styles
- Home cooks who find Asian cooking to be simple, fast, and more economical than dining out
This evolution has created a unique space for cultural exchange, where Israelis and Asian communities can meet, share recipes, and exchange cooking tips.
Product Range#
East & West offers a comprehensive selection of products essential for Asian cooking:
- Asian Ingredients: From soy sauces and curry pastes to rice, noodles, tofu, and exotic spices
- Cooking Essentials: Coconut milk, seaweed snacks, sushi products, and gluten-free options
- Cookware: Authentic Asian kitchenware and utensils
- Beverages: Both soft drinks and alcoholic beverages from various Asian countries
- Ready-to-Cook Items: Pre-packaged products that make authentic Asian dishes accessible to everyone
The chain’s commitment to affordability ensures that anyone interested in exploring Asian cuisine can do so without breaking the bank.
Locations#
From its humble beginnings in Tel Aviv’s Carmel Market, East & West has grown to become a nationwide presence, with stores in Israel’s major cities. This expansion has made it easier than ever for Israelis to access authentic Asian ingredients and cooking supplies.
East & West represents more than just a grocery store chain – it’s a bridge between cultures, a testament to how food can bring communities together, and a reflection of Israel’s increasingly diverse culinary landscape. For those interested in exploring Asian flavors or supporting businesses that celebrate cultural diversity, East & West offers a welcoming and well-stocked gateway.
Source: East and West - Asian Stores